Originally posted on Medium.

In the context of bitcoin, “normie” means something like “don’t know, don’t care.” And “normie” comes from “normal.” In other words, normal people don’t care about bitcoin, at least not enough to use it.

Lack of exposure is not the problem. Bitcoin now regularly appears in the headlines of mainstream media, like USAToday, Fox, Forbes, The Economist, Le Monde, you name it. The term bitcoin generates more search traffic than other terms most of us are sick of hearing, like kardashian.

Search results for “bitcoin” and “kardashian”

But even though virtually every human and most seagulls have heard of bitcoin, fewer than half a million use it daily.

And it’s not for lack of effort on the part of the bitcoin community. We’ve written books, blogs (so many blogs!), recorded videos, organized conferences and meetups, and…



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