A Procter & Gamble (P&G) logo is seen during the 6th China International Import Expo (CIIE) at the National Exhibition and Convention Center (Shanghai) on November 7, 2023 in Shanghai, China.

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Consumer products giant Procter & Gamble is adjusting its pricing strategy as inflation-weary shoppers are reaching their limits on how much more they can afford to pay. Wall Street is paying attention.

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